Back to work
LUXURY REAL ESTATE
Casa Aurelia
Luxury property discovery without the portal aesthetic.
LUXURY REAL ESTATE
Casa Aurelia
C
Editorial design and front-endEditorial property presentation (experiment)
The problem
Luxury property online defaults to a portal aesthetic — filters, grids, price-first cards — when a discerning buyer is deciding whether a place is worth visiting.
What I changed
- Led with editorial layout over a filter grid
- Let typography carry hierarchy where portals use badges
- Kept practical details reachable but never primary
The result
A small experiment proving luxury property can be presented editorially without losing the practical layer a real buyer still needs.