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HOSPITALITY
Saffron & Steam
Used motion and WebGL to sell the atmosphere before the first cup was poured.
HOSPITALITY
Saffron & Steam
S
Art direction, motion design and creative engineeringInteractive brand experience
The problem
A hospitality concept sells the feeling of being there, not a product — but a conventional menu-and-gallery website would describe the place without evoking it.
What I changed
- Led with art direction — type, colour and pacing carry the mood before any 3D loads
- Used WebGL selectively to reinforce a moment, not to decorate the page
- Treated motion as pacing: slow reveals, no constant movement
- Kept practical information (menu, hours, location) one tap away
- Built a static poster fallback for low-power and reduced-motion devices
The result
Visitors land in an atmosphere, not a template — the brand reads as intentional before anyone reads a word of copy, and the practical information is still there.